Polish health stores launches DUG
As of September 2023, a reputable health store will start selling DUG in Poland. It is one of Poland’s major chains and all three variants of the plant-based potato drink will be presented on the shelves.“This chain has a strong market position in Poland and the fact that our drink will be sold in 60 of their stores means that we have a great opportunity to reach many new consumers. Following other leading retailers in Europe such as Migros in Switzerland and Salling in Denmark it is great to see yet another chain include DUG in their assortment”, says Fredrik Carling, CEO of Veg of Lund.