Betsson acquires sports betting and gaming operator betFIRST in Belgium and enters into partnership with Groupe Partouche to launch online casino offering on the Belgian market
Betsson AB today announces the Group’s acquisition of the leading Belgian sports betting and gaming operator betFIRST for a total value of EUR 120 million, of which up to EUR 3 million is an earnout payment subject to certain conditions being met, all payable in cash. At the same time, Betsson and Groupe Partouche, the publicly listed leading French casino operator, today announce a new strategic partnership in order to offer online casino services in regulated markets. A first joint online casino offering should be launched in Belgium during 2023, subject to officially obtaining the