Lingonberry drinks and marshmallows from natural ingredients in the Arctic Circle
Demand for natural products is growing – in Finland and internationally. This is due to the strong trend related to well-being. Well-being is being studied and researched from various angles. Companies are increasingly interested in the link between well-being and productivity. Individuals too are interested in their own well-being, but in an even wider sense. For example, what role does nutrition and closeness to nature play in our long-term well-being? In terms of tourism, Finland and Lapland have the potential to keep becoming more important as well-being tourist destinations, due to