Realfiction enters Germany in 25 EDEKA stores to commence its German Magic-as-a-Service media channel
Realfiction has entered into an agreement with EDEKA that will open for testing the Magic-as-a-Service offering in 25 EDEKA stores in the Niedersachsen and Nordrhein-Westfalen regions in Germany. The first campaign will go live on the 16th of March 2020, and the test phase is planned to last for the remaining part of 2020.The EDEKA chain is the largest German supermarket corporation with more than 11.000 stores, approximately 376,000 employees and annual revenue of 53.6 billion Euro . The 25 test stores are large “hypermarket” types, with a mix of “E-Center” and “