Vividye expands its sustainable coloring technology to cosmetic products
The Gothenburg-based deep tech company, originating from Chalmers University of Technology and backed by Chalmers Ventures, is extending the application of its pigment solution from textiles to cosmetics. This will provide safer, non-toxic solutions for coloring cosmetics used in hair color, make-up and lipstick, for instance.GOTHENBURG, Sweden (December 16th, 2024) Vividye , a Swedish deep-tech startup known for its sustainable approach to coloring textiles, is branching out into the cosmetics industry. By adapting its pigment-based technology, the company aims to