‘Squidgy Room’ gives Soreen the Leading Edge in supermarket pitch
When Soreen, and its owners Samworth Brothers, were given the opportunity to present to the CEO of supermarket giant, Tesco, they knew they had to blow him away in the limited amount of time they had, and no ordinary powerpoint presentation would do. Soreen wanted to highlight the retail opportunities for their products in Tesco stores and to showcase just how contemporary and versatile the product is. Soreen turned to one of the UK’s fastest growing design and display companies, Leading Edge, to create not just a display stand, but an entire room to get its key messages across to one