Active senior travellers have different approaches to technology
Are you an Adventurous Experimenter, a Meticulous Researcher or a Fumbling Observer? These are the three groups active senior travellers can be divided into on the basis of how they use tourism-related information and communication technology, according to a recent University of Eastern Finland and Jyväskylä University of Applied Sciences study. The importance of senior travellers as a travel segment for the tourism industry is continuously growing as the number of pensioners increases in the Western world. Today’s pensioners are also very different from those a decade ago. “Today’s
