Froosh relaunches its functional smoothie range in new, recyclable paper cans
The functional Froosh+ smoothies with ingredients that support wellbeing are now packed into lightweight paper cans, whose carbon footprint is approximately 28%[1)] smaller than that of a reusable glass bottle. The product family is also expanding with a new, fresh flavour: Froosh+ Energizer Smoothie gets its taste from mango, carrot and ginger, and it contains added caffeine and vitamin C to help reduce tiredness [4) 5)]. The products will be available in shops in October 2023.Sustainability is in the core of Fazer’s operations and strategy, and the company is committed to reducing its