New retail real estate data from HyperIn shows how shopping mall tenants are increasingly wooing customers with green ads
Shopping mall customer data indicates an increasing share of ads for green products and experienceHELSINKI, Finland (November 29, 2022) Finnish retail real estate tech company HyperIn ’s latest mall retailer data shows that sustainability-related tenant offers have risen significantly in 2022, with the word green appearing in up to four times as many offers over the last year. The trend is an indicator for retailers on ad targeting, supporting other studies in the US that also show 66% of Americans are even willing to pay premium prices