Rugvista develops its brand positioning and introduces the communication platform ”Set the Scene”
Rugvista continues to develop its brand positioning with the ambition to create long-term customer relationships and to attract additional customers in the company’s most important markets. The brand position is founded on the key words “expertise”, “trustworthy”, and “convenience”. The communication platform “Set the Scene” is the basis for Rugvista’s strategy, and an updated visual identity is the first step. “To take the next step toward the vision of being the center of gravity for the European rug industry, we need to develop a clear and well-known brand. Our updated brand