Probi[®] strengthens its brand position and expands in the Nordics
Barely a year after Probi AB took full ownership of the entire value chain for the Probi brand's consumer products, the brand is now expanding to Denmark through the Matas retail chain. At the same time, Probi is developing its strong brand position by starting a strategic collaboration with the advertising agency Silver.With its high brand recognition, Probi is the market leader in the category "dietary supplements with lactic acid bacteria" on the Swedish market. The products are mainly sold via pharmacies, both in physical stores and online. Probi is already present on the Norwegian and