Electrolux kicks off 100 year anniversary celebrations with book about its history
World-leading appliance manufacturer Electrolux, founded by Swedish entrepreneur Axel Wenner-Gren, is turning 100 this year. Kicking off the company’s official anniversary celebrations, Electrolux is releasing a new book about its journey from start-up to a global leader. The book release is the start of celebrations that will include a number of events and new initiatives throughout 2019.‘Shape living for the better: The first 100 years of Electrolux’, portrays the life of Electrolux founder Axel Wenner-Gren and the story of Electrolux that for a whole century has provided millions of