Cxense partners with Dow Jones to develop joint offering for WSJ’s biggest ad customers
Oslo, Norway – 18 December 2017 – Cxense ASA (OSE: CXENSE) today announced a partnership with Dow Jones to develop and market products based on Cxense’s data management and personalization software to The Wall Street Journal’s biggest advertisers. The new partnership follows the success in subscriber conversion with WSJ.com’s award-winning dynamic paywall powered by Cxense. The Wall Street Journal will leverage Cxense’s DMP and personalization solution, including the Conversion Engine, to personalize custom content, as well as advertisements both on WSJ.com and clients’ web sites.