Stora Enso survey finds physical books still outperform e-books in share of hearts and minds, with carbon neutrality a big consideration.
STORA ENSO OYJ PRESS RELEASE 26 July 2022 at 13:00 EESTA new survey commissioned by Stora Enso in March 2022 among 2,400 book readers and listeners in the UK, France, Germany and the US showed that people still overwhelmingly prefer physical books (65%) to e-books (21%) or audiobooks (14%). And consumers are willing to pay a premium for carbon neutral books. “With the book market strong coming out of the pandemic, our goal with this survey was to gain insights into whether the market would stay that way in a post-pandemic world. And the answer we got was a resounding yes,” says