Digital artifacts boost internationalisation of platform businesses
A new study from the University of Eastern Finland and the University of Vaasa sheds light on how digital-based start-ups, and especially platform businesses, can make use of digital artifacts in their international endeavours and business development. The model developed in the study provides businesses with a toolkit to identify the options they have to leverage the characteristics of digital artifacts to bring their digital services to international markets and support the evolution of their business over time. “Our research is among the first to examine the role of digital artifacts