Fazer opens its 100th shop-in-shop bakery in Finland and employs now more than 550 artisan bakers in grocery stores
On Tuesday, Fazer opened its hundredth shop-in-shop bakery in K-Supermarket Hyrrä, located in Tuusula. Although they operate inside grocery stores, Fazer Shop-in-Shop bakeries are separate bakeries where artisan bakers craft bread by hand almost every day. Fazer Shop-in-Shop bakeries are a unique concept in Finland, and they currently employ more than 550 artisan bakers.Fresh handmade bread is gaining in popularity in Finland. In addition to a weekend treat, it is also becoming more common as an everyday staple. The artisan and sourdough bread trends are also reflected in Fazer’s shop-in-