Adverty activates BidSwitch integration with programmatic campaigns from Coca-Cola, Red Bull, Lenovo, Asus and other brands through Admixer
The Coca-Cola, Red Bull, Lenovo and Asus campaigns are launching next week through DSP partner Admixer as part of the first programmatic deal for seamless advertising in mobile games.Adverty AB (publ) was the first company in the world to develop a programmatic solution for seamless advertising with broad support for games and apps on mobile, VR and AR in 2018 and announced earlier this year the completion of its programmatic integration with BidSwitch, one of the leading players in programmatic advertising technology, to enable direct access to the hundreds of integrated DSPs in their