SAS named favorite airline by US LGBT travelers
Scandinavian Airlines was named Favorite airline at the EDGE Awards after 70,000 online votes had been cast. The annual competition features a number of categories within travel, lifestyle and entertainment, and is organized by one of the leading LGBT media houses in the US, Edge Media. SAS edged out other LGBT-friendly airlines such as Air New Zealand, American Airlines, JetBlue, LAN Airlines and Virgin America/Virgin Atlantic to win the coveted title as Favorite airline. In 2010, SAS launched what became one of that year’s most successful global media campaigns, Love is in the air,