Alligo consolidates its concept brands in the Nordic region
Alligo is taking the next step to integrate its operations by having one primary brand on each market. In Sweden, it will be Swedol that customers see in stores and online, while on the Norwegian and Finnish markets it will be TOOLS.As a result, the company’s Grolls stores will be changing their name to Swedol in Sweden and to TOOLS in Finland. In Norway, all the Univern stores will be brought together under the TOOLS brand. - Since Swedol, TOOLS, Grolls and Univern were formed into a single group in 2020, we have been working to create a common platform for all our concept