MTG launches new free-TV channel in Czech Republic
Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment broadcasting group, today announced that it will launch its third free-TV channel in the Czech Republic on 8 March. The new channel – Prima LOVE – will focus on attracting a 15-44 year old female audience and will complement sister channels TV Prima and Prima COOL. MTG is the second largest ‘media house’ in the Czech Republic.Prima LOVE will be broadcast daily between 09.00 and 01.00 with a fun, informative and romantic format. The channel will feature high-end acquired international series including