BLAST launches ‘Away From Keyboard’ to promote healthy & balanced lifestyle at last ever CS:GO Major
Ahead of this week’s historic last ever CS:GO Major in Paris, BLAST has launched its ‘Away From Keyboard’ campaign to help promote a healthy and balanced lifestyle in esports and gaming.BLAST has partnered with leading global healthcare company Novo Nordisk to launch ‘Away From Keyboard’. The campaign will look to drive change, inspire the gaming community and promote a healthy and balanced lifestyle when outside of the server and away from the computer.
The collaboration will utilise ambassadors, the global broadcast and in-arena activations to drive change and inspire healthier