Cloetta launches candy containing 50% fruit
Cloetta’s fruit-based candy, which contains 50% fruit, is a major innovation for 2021 that has been launched across markets under the company’s existing local candy brand portfolio. The product delivers on key consumer trends and is an important part of Cloetta’s innovation strategy to drive organic growth and profitability within the Branded packaged product segment.Consumers are increasingly looking for products with more natural ingredients and positive health benefits. However, it is challenging to develop a product that contains a high level of fruit yet meets the consumers’