Scandinavian Cosmetics and Coty are parting ways
Coty, one of Scandinavian Cosmetics' larger partners, has during the spring had a tender for all of their business in Norway and Sweden. As a result of the tender process, Scandinavian Cosmetics and Coty have amicably decided to cease their partnership as of July 1st, 2021.
The largest part of the Coty portfolio is in the mass market segment, with lower margins and relatively high proportion of distribution services rather than brand building activities. Scandinavian Cosmetics has a clear strategic goal to partner with brand owners that are willing to invest and build their brands in the