Fazer recognised as Brand Builder of the Year
The Finnish Association of Advertisers has recognised Fazer as the Brand Builder of the Year. The passion of the young and innovative Karl Fazer is reflected today in how Fazer employees create joy and well-being. Every Fazer employee is a brand ambassador. The 126-year-old storyteller keeps creating new things - food experiences, content and interaction.In its reasoning, the Finnish Association of Advertisers says that Fazer is making long-term investments in brand building, bravely adopting also new means. Fazer has a clear brand and communications strategy, the effects of which penetrate