Klarna enters booming subscription market with the launch of Klarna Plus in the US
· New offering marks Klarna's foray into the subscription business model as it continues to expand beyond BNPL, now offering a wide range of payments and shopping services · Loyal Klarna shoppers can now unlock exclusive shopping and financing features and deals with a monthly Klarna Plus membership New York, January 24, 2024 – Klarna , the AI powered global payments network and shopping assistant, today announced its entry into the subscription service model with the launch of Klarna Plus , issued by WebBank, now available
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