Johan Rosenblom appointed MD of Fazer Retail
Fazer will form a new Business Unit, Fazer Retail. It will include the Fazer Bakery Shop Business Unit, which operates in Finland and in Sweden, and the Fazer Cafés Business Unit operating in Finland. Johan Rosenblom has been appointed Managing Director of the new Fazer Retail Business Unit.Expanding its own retail is one of the strategic initiatives and value drivers defined in Fazer’s new strategy. Fazer will strengthen its direct-to-consumer business by continuing to carry out its bakery shop and café expansion strategy, exploring the possibility to add new concepts. Johan Rosenblom