Tradedoubler acquires Adnologies
Tradedoubler, a leading performance marketing company, today announced the acquisition of the independent German technology company Adnologies. The purchase of Adnologies will give Tradedoubler access to technologies that complement and extend its current offering in line with the new corporate strategy announced in November. Adnologies’ products and services cover a wide range of the digital value chain within data-driven advertising, including ad server, demand-side platform (DSP), data management platform (DMP), data exchange (DX), and supply-side platform (SSP) as well as