Go North, aiming to become Europe’s next unicorn, closes 77.5M SEK in seed round led by eEquity.
As 2021 ended, Go North started their journey to become Europe’s next unicorn. Amazon’s incredible success is partly driven by third-party sellers, and the idea of aggregating these smaller brands under an operational umbrella to increase profitability has shown great success. It’s a competitive industry with impressive funding rounds, but Go North, however, is different from most of their competitors. Instead of coming from traditional M&A backgrounds, they’re a team of Amazon entrepreneurs themselves—and uniquely able to connect with FBA (Fulfilled-By-Amazon)