Pricer ESLs deliver investment payback period of 18 months, new study shows
Pricer, the provider of leading shelf edge automation and communication solutions, has been found to deliver a significant ROI based on operational efficiencies and digitally enhanced store estates that help to protect margin, according to ‘The Total Economic Impact™ of Pricer’, a commissioned study conducted by Forrester Consulting in November 2022.The study, which explores the cost savings and business benefits of in-store digitalization enabled by Pricer’s Electronic shelf label (ESL) solution, found that Pricer delivers a five year ROI of 277%. Having conducted in-depth interviews