Almost every third Finnish family is recycling more thanks to children – Arla and UPM launch a new game to encourage recycling
(UPM Helsinki, 28 February 2020 at 12:00 EET) - Children’s interest in recycling plays a big role in the degree to which families recycle their household waste, a new survey by Arla Finland and UPM finds. Nearly every third Finnish family has increased recycling thanks to children. Kierrätyskamut (Recycling Buddies), the new augmented reality game for kids from Arla and UPM, seeks to encourage families to increase their recycling efforts. A survey for Arla and UPM conducted in February sought to find out what Finnish families think about the circular economy and recycling of food