Lindex invests in start-up – new underwear brand Closely
Lindex joins as partner in Closely, a new Swedish underwear brand for women. The partnership is part of Lindex's work to create new growth opportunities. Behind Closely are two of Sweden's best-known creatives, Tove Langseth and Filip Nilsson. Until last year, Tove Langseth was CEO of the advertising agency Nord DDB and Filip Nilsson has been Creative Director for more than 20 years at Forsman & Bodenfors, Sweden's largest advertising agency. Together they now launch the new underwear brand Closely, where Lindex joins as partner and investor from the start. “Our partnership