Södra wins Best Marketing Campaign of the Year at PPI Awards
Södra’s pioneering Act of a Hero campaign was named Marketing Campaign of the Year at the PPI Awards in Vienna last night.Linda Ottosson, Head of Marketing Communication, who led the campaign with Sales Director Marcus Hellberg, accepted the award on behalf of the Södra Cell team, along with Customer relations Manager, Angeline Elfström. “We’re extremely proud of the pioneering Act of a Hero campaign for several reasons,” she told the audience. “We pushed the boundaries of traditional advertising by a pulp supplier, deliberately targeting our customers’ customers and spreading a generic