Electrolux and designer duo Rave Review inspire people to keep their clothes longer
The most sustainable clothes are the ones you already have, but on average clothes are worn only ten times and thrown away long before they need to be [1]. That is why Swedish home appliance brand Electrolux wants to inspire consumers to break the pattern and take better care of their clothes. To demonstrate that used clothes still have value, Electrolux collaborated with Swedish fashion designer duo, Rave Review, to create a unique collection made from discarded clothing from the world’s second largest garment graveyard – The Atacama Desert.Globally, approximately 73% of all textile waste