Premiere of The Lobby Live, the First Studio of Its Kind in Europe
Stockholm, 3 December 2020 | The Lobby Live , a studio for Live Video Shopping and pop-up spaces for physical retail, is now opening in MOOD Stockholm. The Lobby Live is an initiative from AMF Fastigheter and the interactive live video provider Bambuser with the common goal of integrating digital and physical retail through innovative technology. The studio is the first of its kind in Europe. AMF Fastigheter is the first real estate company in Sweden to enter into a partnership with Bambuser.