Online Shopping in the Consumer Healthcare Sector: What Consumers Want and What Deters Them
Mail-order business is booming. Even before the coronavirus crisis, experts predicted steady growth in the online share of non-prescription drugs. The current situation is leading to a further massive increase in the share of mail-order sales. A recent study by Simon-Kucher & Partners conducted before the global COVID-19 outbreak sheds light on consumers' online purchasing behavior regarding consumer healthcare (CHC) products and explains how CHC providers can improve their sales activities on internet platforms to grow online successfully.May 25, 2020 – Around 47 percent of British end