CONSUMERS SHIFT BUY NOW, PAY LATER E-COMMERCE SPENDING AWAY FROM APPAREL AND FOOTWEAR AND TOWARD HEALTH AND BEAUTY AND LEISURE CATEGORIES
As Coronavirus Outbreak Continues, New Data from Klarna Also Reveal Gen Zers, Millennials and Gen Xers Are Turning to Marketplaces When Shopping OnlineNew York, NY (April 9, 2020) – Klarna, a leading global payments and shopping provider, today released new data that indicate consumers in the US are shifting their e-commerce spending away from apparel, footwear and accessories and toward health and beauty and leisure items as the COVID-19 outbreak continues. The company analyzed all transactions made through the Klarna app, which allows consumers to shop from any online store, to identify
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