Automotive OEMs prioritizing UI & UX spend as momentum builds for software-defined vehicle
Qt Group’s research reveals significant budget re-allocation to overcome competitive pressures amid economic challengeEspoo, Finland, 6 June 2023 – Automotive OEMs are shifting product development budget towards improving User Interfaces/User Experience (UI/UX) to futureproof against competitor innovation and increase market share, research on behalf of Qt Group (Nasdaq Helsinki: QTCOM) has today revealed. At the same time, the industry is battling with challenging macroeconomic conditions. According to the findings, over half (52%) of respondents plan to spend