Pricer Italy to automate in-store communication in Italian beauty chain Pinalli’s stores
With the framework agreement signed with Pinalli, which provides for in-store digitization of all stores of the well-known Italian beauty chain, Pricer Italy makes its debut in the cosmetics sector.Pinalli, present on the Italian market for almost 40 years, currently has over 60 beauty stores located in the most strategic areas of central-northern Italy, as well as e-commerce and a logistics center of 5000 m2. “We are absolutely delighted to have signed this agreement with Pinalli, which provides for direct management by Pricer Italy in terms of digitization and support of all the brand’