This Girl Can and EMD UK partner to create new group exercise experience
The new This Girl Can exercise classes will be designed to build the confidence and fitness of less active women.In its continued commitment to inspire more women to engage in physical activity, the This Girl Can campaign has partnered with EMD UK, the national governing body for group exercise, to create a brand new class concept. The project is aimed at instilling a sustainable change in behaviour among less active women, to improve their health and happiness. Taking inspiration from This Girl Can, the new class concept will aim to break down the emotional barriers women face when