Resurs commissions Nordic survey into loyalty drivers among today’s consumers
Resurs Bank recently carried out a Sifo survey of consumers in the Nordic market. The survey was conducted in collaboration with Kantar and provides insight into what retailers should include in their strategies on order to match their offerings to today’s consumer trends. Resurs will present some of the insights from the survey at Almedalen politician’s week.Resurs has extensive experience of helping retailers achieve higher average purchases and generate loyalty-creating sales through innovative solutions that simplify purchase processes. One of Resurs’s strengths is being a strategic