Speqta expands Vinklubbens capacity
Speqta ("SPEQT") expands Vinklubbens capacity and thus improve segmentation. The first tests of the expanded new segmentation have been very positive and have, among other things, resulted in increased conversion among wine importers. Last year, Speqta decided to expand Vinklubben’s capacity and improve segmentation within the most important distribution channel, e-distributed direct mail. Therefore, during the fourth quarter, extensive marketing activities were carried out, including editorial content, to build a larger and more segmented base of subscribers. At the beginning of the
