Updated strategy drives customer growth and cost reductions at XMReality
2023 has been a year of record strong customer growth for XMReality as a result of an adjusted sales strategy, and the company has recently implemented several cost savings totaling SEK 20 million on an annual basis. The strategy adjustment and the associated cost reduction aim to reach the goal of positive cash flow in 2024.Adjustment of the sales strategy was initiated in the spring of 2023, and part of it is lowering entry thresholds for new customers by starting with a smaller number of licenses. The focus lies on customers with a long-term strategy for remote guidance and a plan right