What is the AIDA funnel and how to optimize it for your marketing strategy?
The marketing funnel model was developed by American advertising and sales pioneer Elias St. Elmo Lewis in 1899. Today his idea is often referred to as the AIDA model.
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
What does the AIDA funnel stand for?
· Attention (Awareness) – The customer becomes aware of the