The Demand Revolution: Unlocking the Eight Archetypes of Sustainable Consumers
New Book by Simon-Kucher Experts Helps Businesses Align with Evolving Consumer Values[London, 3 December 2024] – Simon-Kucher, a leading growth consultancy, has released a new book, The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business. Co-authored by Simon-Kucher experts Dr. Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg, the book introduces eight distinct consumer archetypes and offers businesses practical insights into aligning strategies with diverse sustainability values. “There is no single ‘sustainable