SAS LAUNCHES NEW COMMUNICATION CONCEPT
“Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today. The campaign highlights the importance of traveling and represents SAS’ first brand campaign since 2020.The new communication concept is based on a new brand platform, which is being launched alongside an updated identity. “We are Travelers” was introduced eight years ago and has proved to be extremely successful. A changed world has led to new travel patterns, which have seen the target group grow from primarily consisting of business travelers to include