Tobii, the world-leader in eye tracking, enters the automotive driver monitoring market
Tobii today announces its entry into mass market automotive integrations with the release of its Driver Monitoring System, Tobii DMS, the acquisition of Phasya, and several new partnerships. Over the past 20 years, Tobii has built global leadership positions in eye tracking and attention computing across numerous markets, including Healthcare, Behavior Research, VR/AR, and gaming. Now, Tobii is adding another strategic high-growth focus area to its portfolio by announcing that it has adapted its leading eye tracking technology to the needs of the automotive OEM market. Tobii’s Driver