The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community. Asking for and reposting UGC online is an effective way to showcase authentic social proof from end-users.
But what if we told you there was another type of content, just waiting to be collected and used? Enter EGC: employee generated content!
How EGC differs from UGCEGC is similar to UGC, however, EGC stems from employees and, sometimes, brands themselves (brand-generated content needs to feel
