Epidemic Sound’s The Future of the Creator Economy Report 2023 Reveals Content Creators Are Leveraging New Monetization Strategies and AI to Thrive in the Evolving Creator Economy
· 76.5% of content creators have experienced significant income increases compared to the past year, and cite TikTok (30%) and YouTube (25.8%) as the top social platforms for earning income. · 83.5% expect their income to increase over the next 12 months, primarily due to more monetization options on social media platforms (74.9%). · Given the current economic climate, nearly all (91%) of respondents plan to reduce production costs in the upcoming year. · 94% believe AI will enable more personalized or customized content experiences for their audience, yet 78% are concerned that AI-