Paulig invests in Willicroft, a plant-based cheese start-up
Paulig’s venture arm PINC, alongside Rockstart and other co-investors, has invested in Dutch plant-based cheese start-up Willicroft in a €2m pre-series A investment round. Willicroft offers a range of plant-based cheeses, made by combining age-old techniques with planet-friendly ingredients such as beans and pulses. As a sustainability frontrunner, Paulig actively seeks food and beverage innovations that enable the health and wellbeing of people and the planet. As the first certified B Corp (1) cheese alternative in Europe, Willicroft’s products support this ambition. With this funding, the