Stop the bots! Klarna & Highsnobiety wants passion to win for sneakerheads
World's first sneaker drop raffle using your heartbeat to enter, as close to 100% of traffic on hyped sneaker releases now come from botsLondon / Stockholm / Sidney / Oslo / Berlin / Amsterdam / Brussels / Helsinki / Vienna, July 2 2020: Klarna, the leading global payments and shopping service joins forces with the sneaker experts, Highsnobiety, for the world’s first sneaker drop using heart-rate technology to reward true passion for sneakers over bots*. The global sneaker market is thriving, but sneaker shopping for this avid community often leaves a bad taste in the mouth, particularly
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